Why is Social Media Engagement Important?

Social Media is all about being Social.  Good engagement will bring the right customers to you and ultimately increase your sales.

Therefore if you comment, like, direct message and react to your ideal customers posts, they will get to know, like and trust you.  They will feel a closer connection to the person or people behind your business.  Likewise you will feel a real relationship with your potential customers too.  This is an essential step in the customer journey to actual sales.

Did you know that asking questions in your posts is a great way to increase quality engagement with your followers and you will definitely get to know them better.  This is also a great way to get up to date market research from your clients at the same time – win win!

Engagement importantly helps you work with the social media algorithms

Social Media Algorithms love good engagement and will reward you for it.  This is also a critical reason why great social media engagement is so important.

But what exactly what is a social media algorithm?  Well unfortunately, just because you publish a post, this doesn’t mean all your followers will see it on their screens.  Social Media platforms use cunning algorithms to decide what order to display posts on their users’ screens.   They will reward accounts that engage most with their followers by placing their post higher.

Remember to respond to every comment and message to your own posts.  This will make your fans feel really valued.

These tips work for all the platforms – Instagram, Facebook, Pinterest, LinkedIn and Twitter.

So go on get tapping away and engage

Finally remember to check the popularity of your posts through the insights review on the appropriate platform.  For facebook and Instagram this can now be found at https://business.facebook.com/ if you have enabled this functionality.

If you found this article interesting, you may be interested in Six Reasons to Link To Social Media From Your Website