Wondering how to sell on Vinted UK and get better results? Here are my tips, hope they help.
One of my big projects this summer has been to declutter my wardrobes. For various reasons I’ve been hanging onto some skirts and tops for years, even decades. But I’ve finally come to the conclusion they aren’t going to fit again any time soon – so I really wanted to get rid of the summer items before I went on holiday last week .
In the past I’ve used Ebay with limited success. So this time I thought I’d use Vinted – the reselling platform specifically for fashion. It was definitely worth a try as I sold over ten tops, trousers and dresses. Having better social media skills and search engine optimisation knowledge definitely helped with this too. After all, Vinted and Ebay are visual search engines, just like Pinterest. Plus it’s all about the image which is what Instagram is all about.
The whole project has taken up quite a bit of my headspace recently, that’s why this week I thought I’d share some great tips in case it helps you on your decluttering journey.
Nine tips for selling online generally:
- As with Pinterest and Instagram – it’s all about the image. Use good quality photos of the items you want to sell. Take about 3 photos in good, natural light – one of the front, the back and maybe a close up to see the pattern or texture of the fabric.
- Always check the clothes are clean and ironed. I know it sounds obvious, but you’d be surprised what some people think is OK to put online.
- Upload clothes in the right season – people are definitely more likely to buy summer clothes when they need them. I also noticed that light coloured tops and cropped trousers sold really quickly this time.
- If you have winter clothes that you want to sell soon, now could be a good time to take photos while the light is good. Then upload them in the Autumn when the time is right.
- When it comes to titles and descriptions, think about what you would search for and what information you’d like to see if you were going to buy something. This is where search engine optimisation comes in – include things like the colour, fabric, brand, style and type of clothing. Like M&S pink linen jacket. It’s always worth having a search yourself to see what other people have put and the sort of prices they are offering.
- Fill in information in the details section – both Ebay and Vinted have this. Things like brand, colours, fabric – it’s worth doing because the buyers will be able to filter by these
- Always include washing instructions and measurements. I always find this really useful. Even when I’m shopping online for new clothes, I want to know if something is easy to care for ( machine washable) or going to be a faff to get clean such as dry clean or hand wash only.
- Extra details are always welcome and are important to some buyers. So if you don’t have a pet add “from pet free home”. Similarly if you don’t smoke, add “from a smoke free home”
- You don’t need a printer for labels. if a parcel is sent with Evri or Yodel, you can opt to have a barcode emailed to you – which you show to the person behind the counter so that they can print the label. Genius – your worries about having enough ink or the right sized label are GONE. You also don’t always need a label for In Post – this is the unmanned courier / locker system when you scan a barcode on a screen and a locker opens. It does feel really weird putting an unlabeled package in a locker – but it does seem to work.
Being the analytical girl that I am, I was interested to see how Vinted behaved and how it was different to Ebay, so these are my conclusions:
The biggest differences for Vinted are that the buyer decides and pays for the shipping method and pays a fee to the platform. This is on top of the cost of the item you’re selling. They can also make offers to you. So I would always add the clothing item at a higher price than I want. With Ebay, traditionally the seller chooses the shipping method plus has to pay a fee and the buyers bid on the price meaning it should be more than you want.
You can set up your profile with a photo and a short description about the sort of clothes you like – this will help your know, like and trust factor.
I noticed that items will be shown to most people as soon as you upload it for a few days. After that I didn’t get as many favourites.
Is your strategy to declutter or make money? If you want to make money, I’ve heard that waiting it out and declining offers is the way to go. However, if you want to declutter I would recommend trying to sell as fast as possible. This might mean dropping the price or trying the options with either favourites or wardrobe spotlight.
If someone favourites your item, you can make them an offer that only they see. But the notification only lasts 7 days. So I would plan to make an offer by then. Also if you drop the price, anyone who has favourited your item will get a message to say the price has dropped too.
There are a couple of ad options, one is boost the item – which I didn’t think worthwhile. But if you have quite a lot to sell, the wardrobe spotlight seemed good value at £7 for a week. This is where 5 of the items that you’re selling will appear in people’s feed (based on their search). When I tried this I didn’t have any more to add, so next time my strategy would be to upload 5 items, pay for the wardrobe spotlight, then upload the rest of my items over the next 2 days.
Hey there you go. If you are decluttering and want to make a bit of pocket money, I’d definitely recommend trying VInted. There are other apps out there, so do let me know if you’ve had a good experience with any of those here
I hope this has helped you with how to sell on Vinted UK – if you fancy getting more social media tips and website tips straight to your inbox, feel free to sign up to my newsletter