Creating a social media strategy is critical for all small businesses.  With so many social media platforms available, it's important to understand where and why you need to focus your precious energy and resources. Follow my guide to learn how to build your own...

7 Common Mistakes on Instagram.  Make Sure you avoid these to use Instagram effectively Many small businesses create an Instagram account, because they are told that this is the done thing in 2021.  In some ways, it is easy to stumble along and upload photos, but then...

Find out how to use Links on Facebook and Instagram in the right way.  I'll also tell you which social media platforms love and hate links to websites in a post. This is a really important information – if you don’t get it right, your post may not get seen by your...

Here are five compelling reasons to send email newsletters and collect subscriber details and why they are important for your business. You may be asking if Is there any point in collecting subscribers and contact details when they already follow your social media...

Call To Action Every social media business post should have one, but what is a call to action and why do you need to add them? A call to action or CTA is the marketing term used to describe directing the reader or follower to take a specific action once they have read...

Why is Social Media Engagement Important? Social Media is all about being Social.  Good engagement will bring the right customers to you and ultimately increase your sales. Therefore if you comment, like, direct message and react to your ideal customers posts, they...

Find out about SEVEN places on the social media platforms Instagram and Facebook where you can put a WORKING link to website .  This makes it super easy for followers to find your website. Top Tip: All the social media platforms have somewhere to put a link to your...